不思棋牌

    1. <form id='jde59'></form>
        <bdo id='jde59'><sup id='jde59'><div id='jde59'><bdo id='jde59'></bdo></div></sup></bdo>

              <dir id='n6c13'><del id='n6c13'><del id='n6c13'></del><pre id='n6c13'><pre id='n6c13'><option id='n6c13'><address id='n6c13'></address><bdo id='n6c13'><tr id='n6c13'><acronym id='n6c13'><pre id='n6c13'></pre></acronym><div id='n6c13'></div></tr></bdo></option></pre><small id='n6c13'><address id='n6c13'><u id='n6c13'><legend id='n6c13'><option id='n6c13'><abbr id='n6c13'></abbr><li id='n6c13'><pre id='n6c13'></pre></li></option></legend><select id='n6c13'></select></u></address></small></pre></del><sup id='n6c13'></sup><blockquote id='n6c13'><dt id='n6c13'></dt></blockquote><blockquote id='n6c13'></blockquote></dir><tt id='n6c13'></tt><u id='n6c13'><tt id='n6c13'><form id='n6c13'></form></tt><td id='n6c13'><dt id='n6c13'></dt></td></u>
            1. <code id='n6c13'><i id='n6c13'><q id='n6c13'><legend id='n6c13'><pre id='n6c13'><style id='n6c13'><acronym id='n6c13'><i id='n6c13'><form id='n6c13'><option id='n6c13'><center id='n6c13'></center></option></form></i></acronym></style><tt id='n6c13'></tt></pre></legend></q></i></code><center id='n6c13'></center>

                <dd id='n6c13'></dd>

                  <style id='n6c13'></style><sub id='n6c13'><dfn id='n6c13'><abbr id='n6c13'><big id='n6c13'><bdo id='n6c13'></bdo></big></abbr></dfn></sub>
                  <dir id='n6c13'></dir>

                  1. <form id='lwml1'></form>
                      <bdo id='lwml1'><sup id='lwml1'><div id='lwml1'><bdo id='lwml1'></bdo></div></sup></bdo>

                          首页 > 财经 >

                          飞鹤乳业的真功夫与价值逻辑

                          2018-10-18 14:36:18 新众网
                          作者:鲍令

                          来源:铑财-铑财研究院

                          导读:

                          不思棋牌FULANKELINSHUO:“YOUNAIXINDEREN,NENGDEDAOTASUOQIWANGDE”。ZHEIJUHUAYESHIYONGDANGXIADETOUZIHUANJING。

                          不思棋牌TOUZIMANGMUXING、QINGXUXING,SHIXIANZHIWOGUOZIBENSHICHANGFAZHANDEYIDAZHIGU。LIHAOXIAOXISHI,SUIZHEYINGSHI、ZAOCHEXINSHILIDENGXINGYEPAOMOPOLIE,DUOSHUTOUZIZHEKAISHIQUYULENGJING,JIAZHITOUZICHENGWEIFENGXIANGBIAO。YIXIEYOUZHIZHANGPAODEBAIMAGU,JINRUDAXINGQING。

                          不思棋牌JINRI,GANGGURUYEBANKUAIYINGLAIXINMIANKONG---FEIHERUYE。ZUOWEIGUOCHANYINGYOUERLINGYUDEGONGRENWANGZHE,JIANGJIAOCHUZENYANGDEZIBENDAJUAN,JIAZHIDISEYOUJIUJINGJIHENI?

                          不思棋牌SANRENZUODIANTI,CONGYILOUDAOWUSHILOU。YIGERENYUANDIPAOBU,YIGEZAIZUOFUWOCHENG,YIGEYONGTOUZHUANGQIANG。

                          TAMENDOUDAOLEWUSHILOU,YOURENWENNIMENSHIRUHESHANGLAIDE?YIGESHUO,WOSHIPAOSHANGLAIDE;YIGESHUO,WOSHICHENGZHESHANGLAIDE;YIGESHUO,WOSHIYONGTOUZHUANGQIANGSHANGLAIDE。

                          实际上,他们都忽视了电梯的关键作用。而这部电梯的名字叫做:时代势能。

                          感谢时代

                          SHUNSHIERWEI、JIESHIERJIN、ZAOSHIERQI、CHENGSHIERSHANG。

                          SHINENGDELILIANG,JIUJINGYOUDUOQIANGDA?KANKANSHIDAIDIEBIAN,YEXUYOUGENGSHENGDONGTIHUI。

                          2019NIAN,XINZHONGGUOCHENGLI70ZHOUNIAN。

                          SHUJUXIANSHI,1949NIAN,ZHONGGUORENJUNGDPZHIYOU23MEIYUAN。2019NIAN,ZHEIGESHUZIYOUWANGTUPO1WANMEIYUAN,QUANQIUDIERDAJINGJITIDEDIWEIRIYILAOGU。

                          不思棋牌JINGJISHUIPINGDEDAFUTISHENG,YEYINGSHEDAOZIBENCENGMIAN。

                          不思棋牌JURUIENZIBENTONGJI,2019NIANQIANSANJI,XIANGGANGJIAOYISUOXINSHANGSHIGONGSIGONG 108 JIA,QIZHONGXIANGGANGZHUBANSHICHANGXINSHANGSHIGONGSI100 JIA。JIUSHANGSHISHULIANGKAN,SHIZI1994NIANYILAIZUIDUODE;MUZIJINE(TICHUCHAODAXING IPOMUZIXIANGMUHOU)KAN,2019NIANQIANSANJIXIANGJIAOGUOQUSHINIANTONGQIYECHUYUGAOWEI。

                          DUIYINGTOUZIZHEGAOREQINGDE,SHIGAOHUIBAOLV。JIEZHI2019NIAN6YUEDI,XIANGGANGZHENGQUANSHICHANGSHIJIAZONGZHI32.7WANYIGANGYUAN,XIANGJIAO1997NIAN,ZENGJIAJIN9BEI。

                          YICILAIKAN,SHENGSHIKESHOUZANG,SHENGSHIGENGYINGTOUZI。

                          ZHENGSHISHIDAIFAZHANSHIFANGDEJUDASHINENG,CHENGJIULEYIGANTOUZIDALAO,GENGCHENGJIULEYOUZHIQIYEDEJIAZHISHENGTENG。

                          XIANZAI,GANGTONGGUOGANGJIAOSUOZHUBANIPOSHANGSHILINGXUNDEFEIHERUYE(YIXIAJIANCHENG“FEIHE”),YEZOUDAOLEJIAZHIQIANTAI。

                          NENGFOUCHIXUSHENGTENGNI?

                          从黑龙江到香港

                          不思棋牌TANXUNZHEIGEGUANJIANDAAN,ZHUBENSUYUANBUSHIWEIMINGZHIZHIXUAN。

                          SHULIFEIHEDEFAZHANSHI,MEIYIBUKAZAILESHIDAIDEGUANJIANJIEDIANSHANG。

                          不思棋牌1962NIAN,FEIHEDEQIANSHEN“ZHAOGUANGRUPINCHANG”CHENGLI,LISHUYUHEILONGJIANGNONGKENZONGJU。ZAIJIHUAJINGJISHIDAI,FEIHESHIMINGHENJIANDAN,JIUSHIJIEJUERUPINDUANQUEWENTI。

                          不思棋牌SHIJIANLAIDAO1999NIAN,GUOQIGAIGELAKAIDAMU。WEIBAOZHU“FEIHE”PINPAI,LENGYOUBINXIETUANDUIJIZIBAIWANYUAN,BINGBEIFUQIANWANFUZHAI,ZAIQIQIHAERSHIKEDONGXIAN,KAISHIERCICHUANGYE。BISHI,“SHENGCUN”CHENGWEIFEIHEDETOUDENGDASHI。

                          JINGLI4NIANMOLIAN,2003NIANDEFEIHEYICHUJUSHILI,DANGUIMOHAIYOUDAITISHENG,JIEZHUZIBENLILIANGJIANGQIYE“ZUODA”,CHENGWEIXINSHIDAIMINGTI。QIAFENGMEIGUZAITONGNIANCHUXIAN“NIUSHI”,FEIHEYEKAISHILEYUZIBENSHICHANGDEDIYICIJIECHU,CHENGWEIGUONEIDIYIJIAJINGWAISHANGSHIDERUPINQIYE。

                          NANNENGKEGUIDESHI,FEIHEBADUOSHUMUJIZIJINTOURUDAOCHANYEMOSHISHENGENG。2006NIAN,KAIXINGYEZHIXIAN,JIANQIZHONGGUODIYITIAOCONGMUCAOZHONGZHI、DAONAINIUSIYANG、YUNSHUCHUZANGDAOSHOUMAIDENAIFENQUANCHANYEMOSHI。

                          DANGRAN,DUIRUQILAISHUO,“ZUODA”SHIYUANYUANBUGOUDE,GENGZHONGYAODESHI“ZUOQIANG”。ZHEIGEZHUANBIANGUOCHENG,ZIBENLILIANGTONGYANGBUKEHUSHI。SUIZHEMEIGUJIANDINGHUILUO,RONGZICHENGBENBUDUANSHANGSHENG,JIEHEFEIHEZHENGQUANLIDAZAOQUANCHANYEMOSHI,JIADAYANFALILIANGYIXIULIAN“NEIGONG”。MEIGUYIBUSHIFEIHEZUIHAODEFAZHANTURANG。2013NIAN,FEIHEWANCHENGSIYOUHUA,LIKAIMEIGU。

                          《QIANFU》ZHONGYOUYIJUJINGDIANTAICI,“YOUYIZHONGSHENGLIJIAOCHETUI”。MINGYANRENDOUQINGCHU,FEIHEDECHETUIJUEFEISHIBAI,ERSHIWEISHIXIAN“ZUOQIANG”JIXULILIANG。

                          终于,2019年7月3日,飞鹤给出了有力佐证。飞鹤在港交所披露IPO招股书,开始第二次资本征程。

                          SHISHISHANG,2013NIAN-2019NIANZHEI6NIANJIAN,YOUGUANFEIHESHANGSHIDECHUANWENBINGBUXIANJIAN,ZIBENREDUKEJIANYIBAN。NEIMEWEIHEXUANZE2019NIANSHANGSHINI?

                          DUOWEIYUANYINZHONG,ZUOWEINAIFENXINYILUN“HUANGJINSHINIAN”YUANNIAN,QIANGDADEFAZHANSHINENGBURONGHUSHI。

                          多维利好

                          SUOWEI“SHUIDAERYUDA”,PANDUANYIJIAQIYEDETOUZIJIAZHI,XINGYEBEIJINGSHIBUNENGGELIEDEGUANJIANHUANJIE。

                          SHIDAISHANGKAN,RUYEZAI2008NIAN-2018NIANDEFAZHAN,BEIYENEICHENGZUODIYILUN“HUANGJINSHINIAN”。QIJIAN,SUIZHEZHENGCE、ZIBEN、QIYE、SHICHANG、MEITIDENGDUOFANGGONGZHEN,ZHONGGUORUYESHIXIANZHANGZUJINBU。

                          不思棋牌ZHEIYIDIAN,ZAIXIAOFEIDUANTIXIANYOUWEIXIANHUO。

                          不思棋牌2008NIAN,GUOCHANNAIFENDESHICHANGZHANYOULVYIDUJIN20%,2015NIANWEI31%。2018NIAN,ZHEIGESHUZIYIDA49%,SHILIKUAIZENGZHISHIKEJIANYIBAN。

                          不思棋牌SHICHANGXINXINHUIFU、XIAOFEIHAOZHAOLIRIZENGBEIHOU,SHIGUOCHANNAIFENPINZHISHENGJIDEXIEZHAO。LIJINGDIYILUN“HUANGJINSHINIAN”,GUOCHANRUZHIPIN,YOUQISHINAIFENDEFAZHANZHUXUANLV,YICONG“ANQUAN”SHENGHUAZHI“PINZHI”。

                          GUOJIAJIANDUCHOUJIANSHUJUXIANSHI,2018NIAN,YINGYOUERPEIFANGRUFENCHOUJIAN3058PICI,HEGELVDADAO99.9%。

                          DUICI,RUYEFENXISHISONGLIANGBIAOSHI,QISHIGUONEIDENAIFENSHENGCHANBIAOZHUNBIGUOWAIDEGENGJIAYANGE,GONGYI、JISHUDENGFANGMIANYIJINGDADAOLEGUOJIXIANJINSHUIPING。“BIRU,GUOWAIDEANQUANJIANCEBIAOZHUNYOU100XIANG,ERXIANZAIGUONEIKEYIDADAO200XIANG。”。

                          不思棋牌ZHENGCEFUCHIZUOYONGBURONGHUSHI。

                          2019NIANYUE3RI,GUOJIAFAGAIWEI、GONGXINBUDENGQIBUMENLIANHEXIAFA《GUOCHANYINGYOUERPEIFANGRUFENTISHENGXINGDONGFANGAN》(YIXIAJIANCHENG《XINGDONGFANGAN》),WENJIANKAITOUJIUMINGQUETICHU,YAO“ZHONGSUXIAOFEIZHEDUIGUOCHANYINGYOUERPEIFANGRUFENDEXINXIN”。CHENGWEIRUYEZHENXINGDEYOUYIHAOJIAO。

                          ZHENGCEDUANSHIFANGHONGLI,ZIRANDIAODONGLEZIBENREQING,ZAI《XINGDONGFANGAN》XIAFADANGRI,RUYEBANKUAIZHIXIANLAZHANG,BANKUAIZHANGFUYIDUJIEJIN4.4%。

                          不思棋牌DANGRAN,SHICHANGSHANGYEYOULINGYIZHONGZHIYISHENGYIN:DIYILUN“HUANGJINSHINIAN”JIESHU,GUOCHANNAIFENPINPAICHENGZHANGKONGJIANYIBUZU。

                          SHANGSHUGUANDIAN,XIANRANHUSHILEXIASHUHEXINSHUJU。

                          数据显示,2018年,国产奶粉母婴渠道增速为25.4%,外资奶粉增速10.1%。此外,2018年国产六大奶粉电商渠道增速为48.9%,也远超外资奶粉。

                          不思棋牌CONGCHENGSHILAIKAN,XIAXIANSHICHANGSHIGUOCHANNAIFENDEYOUSHISHICHANG,SHUJUXIANSHI,2018NIANGUOCHANNAIFENZAIXIAXIANSHICHANGDEXIAOSHOUEZHANBI51.6%,ZENGSUDA20.2%,GAOYUJINKOUNAIFEN6.6%DEZENGSU。

                          ANZHAOCIQUSHI,2019NIANGUOCHANNAIFENDESHIZHANLVDAGAILVHUICHAOGUOJINKOUNAIFEN。

                          ZHONGGUONAIYEXIEHUIFUMISHUZHANGLIULINRENWEI:“GUOCHANNAIFENKAIJIANGTUOTUHAIYOUXIANGDANGZHANGDELUYAOZOU。”

                          CONGSHUJUDAOZHUANJIAGUANDIAN,BUNANFAXIAN,GUOCHANNAIFENQIYEDECHENGZHANGXINGRENGPOJUKANDIAN。

                          不思棋牌ERZUOWEIGUOCHANYINGYOUERNAIFENDEWANGZHE,FEIHEDECHENGZHANGJIAZHIYEBUYANERYU。

                          飞鹤有多“强”?

                          BUNANFAXIAN,CONGJIEJUE“QUERU”WENTIDAO“SHENGCUN”,ZAIDAO“ZUODA”YU“ZUOQIANG”,FEIHEDEMEIYICIDONGZUO,BUJINJINGENSHIDAIBUFA,TONGSHIHAIYOUMINGQUEDEFAZHANFANGXIANG。

                          不思棋牌ZHEIYICIDENGLUZIBENSHICHANG,SHIFOUYIWEIZHEFEIHEYOULEXINDEFAZHANFANGXIANGNI?

                          不思棋牌XIANLAIKANCIQIANDE“ZUOQIANG”MUBIAO,FEIHEWANCHENGDURUHE。

                          SHOUXIANYAOMINGQUEDESHI,DUIYUQIYELAISHUO,“DA”HE“QIANG”JIUJINGYOUHEQUBIE。

                          JUYIGEZHIGUANANLI,XIAOHUANGCHE“OFO”SUIYOUCHAOGUO150YIDERONGZI、SHUSHIYIDEYAJIN、QIANWANLIANGJIDEYONGHUYUQIANWANLIANGJIDEDANCHETOUFANGLIANG,DANYIJIUQIANJINGANDAN。

                          不思棋牌YUANYINZAIYU,HEXINJINGZHENGLIBUZU。

                          不思棋牌ZHEIZHONGDAERBUSHIDEZHILAOHUXINGQIYE,YESHITOUZIZHEDEDAJI。SHIJISHANG,HEXINJINGZHENGLISHIDUOSHUJIAZHITOUZIZHEDEHEXINKAOLIANG。

                          NEIMEFEIHEDEHEXINJINGZHENGLIRUHENI?

                          HAOCHANPIN,SHICHANGHUISHUOHUA。HAOQIYE,YEJIHUIZHENGMING。

                          FEIHEZHAOGUSHUXIANSHI,GONGSIYINGSHOUHEJINGLISHUANGSHUANGCHUYUZENGZHANGKUAICHEDAO。

                          2016年至2018年,收益分别为37.24亿元、58.87亿元、103.92亿元,利润分别为4.06亿元、11.6亿元、22.42亿元。三年间,公司毛利率由54.6%提高至67.5%。2018年,飞鹤成为首家实现百亿营收的国产奶粉企业。

                          ZAITUXIANHEXINJINGZHENGLIDESHIZHANLVFANGMIAN,FEIHEDESHUJUGENGSHIJINGREN。

                          根据弗若斯特沙利文报告,按2018年零售销售价值计,飞鹤品牌在国内和国际同业中排名领先,市场占有率为7.3%;在国内婴幼儿配方奶粉集团方面,飞鹤也以15.6%的市场占有率排名领先同业。

                          YAOZHIDAO,ZHONGGUODEYINGYOUERNAIFENXIAOFEISHICHANG,JIHUKECHENGQUANQIURUQIDE“BINGJIABIZHENGZHIDI”,MIANDUICHONGFENSHENZHICANLIEJINGZHENG,FEIHENENGYONGYOURUCIGAODESHIZHANLV,HEXINJINGZHENGLIDECHENGSEKEJIANYIBAN。

                          DANGRAN,JINPINGSHANGSHUSHUJU,HAIBUZUSHUOMINGFEIHEJIUSHIYIJIA“QIANG”QIYE。

                          高端稀缺性

                          XIAOFEISHENGJIDABEIJINGXIA,ZUOWEIYIJIAQIANGCDUANRUQI,“GAODUANHUA”SHENGJISHIYIGEZHONGYAOKAOLIANG。CONGMUQIANLAIKAN,ZAIGUONEINAIPINPAIZHONG,FEIHELVXIANZUODAOLEZHEIDIAN。

                          LAKAISHIJIANWEIDU,2008NIANHOU,ZAIGAODUANNAIFENLINGYU,GUOCHANPINPAIYIDUHAOWUHUAYUQUAN。RENWEI“JINKOUNAIFEN=GAODUANNAIFEN”DEXIAOFEIZHEBUZAISHAOSHU,YIXIENAIFENPINPAISHENZHIFANGQILEGAILINGYU,ZHEICONGGUONEIWAINAIFENXUANSHUDEJIAGESHANG,KEJIANDUANNI。

                          MIANDUIXINGYEKUNJING,FEIHEBANYANLEPOJUZHEJIAOSE。

                          CONGJINNIANYINGSHOUJIEGOUKAN,GAODUANYINGYOUERNAIFENLINGYU,QIAQIASHIFEIHEDE“ZHUCHANG”。

                          SHUJUBUHUIPIANREN。CONG2016NIANZHI2018NIAN,FEIHEGAODUANYINGYOUERPEIFANGNAIFENCHANPINDEXIAOSHOUEFENBIEZHANQIZONGSHOUYIDE42.6%、64.5%、64.1%。

                          ZHIDEZHUYIDESHI,JINRU2019NIAN,FEIHEDEYINGSHOUJIEGOUJINYIBUXIANGGAODUANYOUHUA,ZHUDACHANPINSHOUJIASHENZHIYIGAOGUOBUFENYANGPINPAI。

                          这种高端强势的稀缺性,凸显了飞鹤的市场自信。

                          在通过港交所聆讯同时,飞鹤也发布了2019年上半年的最新业绩,数据显示,截至到2019年6月30日止的六个月内,飞鹤实现收入58.917亿元人民币,同比增长34.37%;期内利润17.51亿元人民,同比增长60.42%。

                          TONGQI,FEIHEGAODUANYINGYOUERPEIFANGNAIFENDEXIAOSHOUEZHANBIYESHANGSHENGZHI66.5%,JIAODIYIJIDUGAO0.7GEBAIFENDIAN。

                          CIQIAN,FEIHECENGBIAOSHI,YOUYUCHONGFENYUJIDAONEIDIYINGYOUERPEIFANGNAIFENSHICHANGGAODUANCHANPINDEZENGZHANGQUSHI,GONGSICONGGUOQUJINIANKAISHIJIANGCHANPINZHONGXINDINGWEIYUGAODUANCHANPIN。

                          不思棋牌ZHEIZHONGGAODUANDONGCHA、QIANZHANJUCUO,ZAICIZHENGMINGLEFEIHECONGMEIGUTUISHI,SHIWEI“HOUJIBOFA”。ERZHEIKESHENGENGCHUXIN,YECHENGWEIQITONGGUOLINGXUNDEJISHI,DAZAOXIQUETOUZIJIAZHIDEZUIDABAOZHANG。

                          时间维度:飞鹤的真功夫

                          日本《寿司之神》有一句经典台词:我努力达到巅峰,但没有人知道巅峰在哪

                          不思棋牌DUIYUFEIHEERYAN,XIANGSHANGJINGJINDEKONGJIAN,RENGZAIBUDUANSHIFANG。

                          DEQUE,DUIYIBANQIYELAISHUO,“ZUOQIANG”SHENZHIYICHENGQIYEDEDINGCENGYUANJING,DANDUIYUXINGYEWANGZHEERYAN,“ZUOQIANG”ZHISHIFAZHANGUOCHENGZHONGDEYIGEJIEDUAN。

                          JUJIAOFEIHE,XINDEFAZHANFANGXIANG,JIKENENGSHI“ZUOZHANGJIU”,JIBUDUANCHUANGXINTUPO、YINLINGXINGYEGONGZHEN,ZHILICHENGWEIZHANGQIGAOZHILIANGFAZHANDEQIYE。

                          这种精进心、敬畏感,或再次打开飞鹤新的成长周期,凸显投资价值的稀缺性。

                          ZONGGUANQUANQIU,YONGYOUBAINIANQIYEDESHULIANG,RIBENYI25321JIAMINGLIESHIJIEDIYI,MEIGUOHEDEGUOFENLIEERSANMING。RIBENQIYEDEPINGJUNSHOUMINGSHI52SUI,MEIGUOWEI24SUI,ERZHONGGUOJINWEI3SUI。

                          不思棋牌BUNANFAXIAN,WOGUOQIYEXIAYIGEFAZHANWEIDU、JINGZHENGWEIDUYISHANGSHENGZHISHIJIANCENGMIAN。

                          不思棋牌MAYUNSHENZHIJIANGALIBABADEFAZHANMUBIAODINGYIWEI“YAOCHENGWEIHUO102NIANDEHAOGONGSI”,ZUJIANGAOZHILIANGDEZHANGQIFAZHANYICHENGXINSHIDAIMINGTI。

                          YIDINGYIYISHANGSHUO,JIANGCITUICEWEIFEIHEDEXINSHIDAIFAZHANMUBIAO,YEBINGFEIKONGXUELAIFENG。BIJING,FEIHEDUIZHANGQIFAZHANYOUZHEZUGOUDENAIXIN。

                          ZHEIHAIYAOCONG“GAODUAN”SHUOQI。

                          QIANWENYIJINGTIDAO,MUQIANFEIHEZUIQIANGDEHEXINJINGZHENGLI,ZHENGSHI“GAODUAN”ERZI,JUTILAIKANBIANSHIYIMINGXINGCHANPINXILIEXINGFEIFANWEISHOUDEYITIAO“GAODUANCHANPINXIAN”。JUXI,XINGFEIFAN2016NIANXIAOSHOUEWEI7.1YIYUAN,2018NIANWEI51.1YIYUAN,FUHENIANZENGZHANGLVGAODA168%。

                          不思棋牌BUGUO,“GAODUAN”ZHEIGERENRENLIJIEDECIHUI,ZAIYINGYOUERNAIFENXINGYEQUEHENNANSHIXIAN。YOUQIDUIYUFEIHEZHEILEIGUOCHANNAIFENLAISHUO,GENGSHINANSHANGJIANAN。

                          YOUYUJINKOUNAIFENPINPAIZHANGQISHIYONG“BUHANZHONGGUOCHENGFEN”、“QUANJINKOU”DENGYINYUXINGXUANCHUANYU,RANGXIAOFEIZHEXINGCHENGLE“GUOCHANNAIFEN=DIDUAN”DECUOWUGAINIAN,NIUZHUANZHEIYISIWEIBINGBURONGYI。

                          在此背景下,飞鹤选择了一条最为有效,但也最为艰难的路:追求极致产品。

                          中国经济传媒协会金融与产业研究院院长柴永强表示:好产品,市场会说话。但知易行难,乳制品的品质提升,往往需要多维考量,背后重产业链的深耕细作不容忽视。由于在生产环节融合了农业、牧业、工业的传统三产,结合研发、营销等专业环节,乳制品的产业链很长很重也很复杂,若对其中一个环节进行提升,映射到产品上的品质提升几乎为零。而对每个环节进行升级,则意味着要付出巨大的时间、资金、人力甚至是机会成本。飞鹤恰恰选择了后者。以极大的耐心、恒心、沉淀心,打造全产业链,让产品“更鲜活”;不断研发创新,让产品“更适合”;这种责任心、敬畏心下的时间沉淀,是飞鹤破局高端、成为行业王者的关键,更是其塑造稀缺价值、打开持续成长之门的根源。

                          不思棋牌RUGUOZOUJINFEIHEDESHENGCHANJIDI,YEXUDUISHANGSHUZHUANJIADEGUANDIAN,YOUGENGSHENKETIHUI。

                          不思棋牌ZAIWOGUOHEILONGJIANG,BEIWEI47DUSHIJIEHUANGJINNAIYUANDAISHANG,FEIHESHIXIANLECONGYUANTOUMUCAOZHONGZHI、GUIMOHUANAINIUSIYANG(DAMUCHANG)DAOSHENGCHANJIAGONG、WULIUCANGCHU、QUDAOGUANKONGNAIZHISHOUHOUFUWUGEHUANJIEDEQUANCHENGKEKONGKEZHUISU。

                          不思棋牌ZHEIPIANHEITUDISHANGDEZHUANSHUNONGCHANGZHONGZHILENAINIUSILIAO,CONGGENYUANBAOZHENGLENAINIUJIANKANG。ZAINAINIUFANGMIAN,QIYINJINGUOJILIANGZHONGHESITANNAINIU,CHANNAILIANGGAO。

                          HAODI、HAOCAO、HAONAINIU,CHENGJIULEPINZHIHUACHANPIN。

                          ZHIMINGCAIJINGZUOJIA、QIYEJIAWUXIAOBOZHICHU:“ZHENZHENGBACHANPINZUOHAOCAINENGYINGHUIGUOCHANNAIFENDEZUNYAN,FEIHEDECHANYEMOSHIBUJINDIANFULEZHENGGEZHONGGUORUYEDECHANYEMOSHI,YEDIANFULEWODUIGUOCHANNAIFENPINPAIDERENZHI。LAIDAOZHEILI,WOJIUMINGBAINIANYINGSHOUPOBAIYI、YINIANCHAO7000WANGUANDEHEXINDONGNENGZAINALI。”

                          不思棋牌ZHONGGUOBIAOZHUNHUAYANJIUYUANFUYUANZHANGTANGWANJINBIAOSHI,FEIHERUYEJIANGDUONIANJILEIDE“XINXIANJISHU”、“XINXIANGUANLI”NINGJUCHENGXINGYESHOUGEXINXIANBIAOZHUN,SHIDUIXINGYEBIAOZHUNDECHUANGXIN,JIANGTONGGUOBIAOZHUNXIANXINGLAIQUDONGCHANPINTISHENG,ZUIZHONGSHIXIAN“BIAOZHUNHUAZHUANHUANCHENGZHUANYEHUA,ZHUANYEHUAXINGCHENGCHANYEHUA”。

                          值得注意的是,正是这种接近“较真”的全产业链模式,让飞鹤创下连续57年安全生产无事故的记录。甚至在2008年的“三聚氰胺”事件中,飞鹤也能独善其身。

                          正如飞鹤乳业董事长冷友斌说的那样:“在搞养牛、搞牧场、研发牧草的时候,许多人都说我这是笨功夫、苦功夫、傻功夫,可是三聚氰胺事件爆发后,人们才知道,我这是真功夫。

                          这种真功夫,更体现在研发方面。

                          不思棋牌YOUYUZHONGWAIYINGYOUERCUNZAIYIDINGTIZHICHAYI。FEIHEBIANLIZUZHONGGUOMURUYUZHONGWAIBAOBAOTIZHICHAYI,YANZHI“GENGSHIHEZHONGGUOBAOBAOTIZHI”DEGAOPINZHIPEIFANG,JIEJUEMURUHUAZHIFANG、MURUHUADANBAIHEDANBAIGUOMINSANDANANTI,YI“GENGSHIHE”LINIANNIUZHUANXIAOFEIZHEDUIGUOCHANNAIFENDEWUQU。

                          JULEJIE,FEIHERUYEGENJUZHONGGUOMURUDE“HUANGJINBIAOZHUN”JINXINGYANFA。ZHENDUIZHONGGUOBAOBAOTIZHI,LIANHEZHONGGUOKEXUEYUANHAOSHIYINIAN,DUISHUBAIMINGZHONGGUOBAOBAOJINXINGNAIFENLINCHUANGWEIYANGSHIYAN。TONGSHI,ZHENGHEQUANQIUYANFAZIYUANYANZHILETIEHEMURU、GENGSHIHEZHONGGUOBAOBAOTIZHIDEPEIFANG,QIHEXINCHANPIN“XINGFEIFAN”BIANSHIDAIBIAOZHIZUO。

                          LINCHUANGWEIYANGSHIYANJIEGUOXIANSHI,CICHANPINZAIGAISHANYINGERFENBIANXINGZHUANGFANGMIANJUYOUMINGXIANZUOYONG。WEIYANGXIAOGUOYUMURUMEIYOUMINGXIANCHAYI,QIESHIYONGGUODEBAOBAOZAIMOUXIEXINGWEIFAYUZHIBIAOSHANGYOUYUSHISHOUCANBIZU。

                          DUICI,WUXIAOBOBIAOSHI:“GENGSHIHEZHONGGUOBAOBAOTIZHIDEBEIHOU,SHIZHONGGUORENDEXIAOFEIZIXIN、CHANYEZIXIN、WENHUAZIXIN,FEIHERANGWOKANDAOLEZHONGGUO‘XINGUOHUO’DEWEILAI。”

                          产业逻辑

                          不思棋牌ZHEIZHONGZHENGONGFU,DAZAOCHUDEWEILAIXING,CONGTOUZIJIAODUKAN,YOUGENGZHONGYAODEJIAZHI。

                          ZAOYOUYENEIRENSHIZHICHU,WEILAIMEIYOUCHANYEZHICHENGDETOUZIJIANGHUIYUELAIYUENAN。

                          FANGYANSHICHANG,ZHENZHENGYONGYOUZHANGQITOUZIJIAZHIDEBAIMAGU,JUNYOUQIANGDADECHANYETIXIZUOWEIZHICHENG。ZHEICONGLAOCAIZHANGQIGENZONGDESHIYAOJITUAN、YILIGUFEN、ZHONGGUOZHONGCHE、ALIBABADENGYOUZHIQIYEBIAOXIANZHONG,KEJIANDUANNI。

                          不思棋牌ZHEIXIEYOUZHIMINGXINGQIYE,YITUOCHANYETIXI“JINKEGONG、TUIKESHOU”,JINENGCHENGWEIXINYILUNFAZHANZHOUQIDETIAOBAN。YOUNENGZAISHICHANGCHUXIANBODONGSHI,XINGCHENGSHENHOUBILEI,YEJIUSHI“GAOHUIBAO、DIFENGXIAN、CHENGZHANGXINGQIANG”DEBAIMATEZHI。

                          不思棋牌LINGRENQIDAIDESHI,ZAIMUZIYONGTUFANGMIAN,FEIHEYEYIRUJIWANGDEJIANGZIJINYONGYUHANGSHIQUANCHANYEMOSHI,ZHEIYEYIWEIZHEFEIHEDECHANYEJICHUJIANGGENGJIASHENHOU。

                          JULEJIE,FEIHEHEILONGJIANGTAILAIGONGCHANGYUJIZAIJINNIANXIABANNIANWANCHENGKUOJIAN。KUOJIANBUFENJIANGYONGYUSHENGCHANYANGNAIYINGYOUERPEIFANGNAIFENJIYANGNAIFENCHANPIN,SHEJINIANCHANNENG2WANDUN,GUJIZIBENKAIZHIZONGEYUE4YIYUAN。

                          不思棋牌TONGSHI,FEIHEHAIJIANGMUGUANGJUJIAODAOLEHAIWAI,QIZHAOGUSHUXIANSHI,FEIHEJIHUAGONGTOUZIYUE3.3YIJIAYUANYONGYUJIANSHEJIANADAJINSIDUNGONGCHANG,WEILAIGAIGONGCHANGSHENGCHANDEYINGYOUERPEIFANGNAIFENJIANGZHUYAOZAIBEIMEIJIYAZHOUSHICHANGXIAOSHOU,TONGSHIANZHUANGYITIAONIUNAIYINGYOUERPEIFANGNAIFENCHANPINSHENGCHANXIAN,JIYITIAOYANGNAIYINGYOUERPEIFANGNAIFENCHANPINSHENGCHANXIAN,YUQISHEJINIANCHANNENGJUNWEI2WANDUN。

                          不思棋牌DUICI,CHAIYONGQIANGBIAOSHI,ZAIQIANGZHEHENGQIANGDENAIFENXINGYE,FEIHECHANYEMOSHIDESHENGENGSIKE,SHIJISHIZHUAZHULEHEXINJINGZHENGLIDEGENBEN,YEZHUAZHULETOUZIANQUANXING、XIQUEXINGDEGUANJIAN。MINYISHIWEITIAN,WULUNDUITOUZIZHEHAISHIXIAOFEIZHE,SHIANHONGXIAN、SHIYOUGAOXIAN,DOUSHIYIGEZHONGYAOKAOLIANG。CONGCIYIYISHANGSHUO,YIGESHIPINKUAIXIAOQIYEXIAOFEITOUZIJIAZHIDEGENJI,JIZAIYUCHANPINDEANQUAN、PINZHI。FEIHEDEQUANCHANYEMOSHIDAZAO、YANFACHUANGXINWUYICHENGWEITIZHEN、WENGUDEZHONGQI,GENGSHIQIBAIMATEZHIDESHILIDISE。

                          不同声音下的乳业苹果

                          LAKAIWEIDU,ZHEIZHONGZHONGQIDISE,YESHIQUANSHIDANGXIAZHIYISHENGYINDEYIBALIQI。

                          JINGUANDUOJIAODUKAN,FEIHEYOUZHEJIQIANGDEZHANGQITOUZIJIAZHI,DANSHICHANGYECUNZAIYIXIEZHIYIZHISHENG,BIRUYINGXIAOFEIYONG,FEIHEYANFAFEIJIAODI。

                          不思棋牌RUGUOSHENRULEJIEQIYE、XINGYETEXING,ZHEIYIGUANDIANDEZHUANYEXING,ZHIDEKAOLIANG。

                          RENWEIQIYEYANFAFEIYUEGAOYUEHAO,SHIBUFENTOUZIZHEDEWUQU。JISHISHIZUIZHONGYANFADEKEJILEIQIYE,ZAIYANFAFANGMIANYEBINGFEIXIANGXIANGZHONGNEIYANGGAOQI。

                          比如小米创始人雷军就认为:研发费用的本质不是越多越好,如果越多越好,微软不就成了日不落帝国?苹果的研发费用占比很低,微软很高,IBM很高,没用呀。当年,乔布斯对此也是嗤之以鼻,当年苹果投2%在研发,微软投多少钱? IBM投多少钱?他们讥笑苹果没有创新。乔布斯说,那是因为你们效率太低了!”

                          不思棋牌JIEZHI2019NIAN10YUE15RI,PINGGUOGONGSISHIZHI1.07WANYIMEIYUAN,SHIQUANQIUSHIZHIZUIGAODEGONGSI。

                          可见,研发的策略方向及效率,才是企业发展关键。从飞鹤高端产品的霸屏表现中不难看出,飞鹤的研发高效精准,是否也有乳业苹果的风范?

                          况且,与同业相比,飞鹤的研发费用其实并不低。

                          数据显示,2018年,飞鹤的研发费用1.09亿元。对比港股的蒙牛,其同期研发费用为1.59亿元。

                          不思棋牌WENTIZAIYU,MENGNIUSHIYIJIAJIANJUNIUNAI、SUANNAI、BINGQILIN、NAIFENHEYINLIAODENGQITARUZHIPINDEZONGHEXINGRUQI,QIEZONGHESHILIPAIMINGGAOJUZHONGGUORUYEDIER。

                          FEIHEZESHIYIJIAJUJIAONAIFENDECHUIZHILEIQIYE。

                          不思棋牌RUDANCONGCHANPINZHONGLEILAIDUIBI,FEIHEDEYANFAFEIYONGBUJINBUDI,FANERCHUYUGAOWEI。ZHIDEYITIDESHI,RUGUOJIANGSHIJIANXIANLAZHANG,JINZAIQUANCHANYEMOSHIYIHUAN,FEIHEJIULEIJITOUZI80DUOYIYUAN。

                          TONGSHI,ZHENDUIFEIHECHANPINDANYIDESHENGYIN,TOUZIZHEYEBUBIDANXIN。

                          不思棋牌SHIJISHANG,DUOYUANHUAFAZHANZAOYICHENGWEIFEIHEDEDAZHANLVEZHIYI,CHUQIANWENSHUODAODEYANGNAIFENWAI。ZAIDAJIANKANGYEWUFANGMIAN,2018NIAN,FEIHEHAISHOUGOULEMEIGUOVitamin WorldDELINGSHOUBAOJIANYEWU。

                          中国食品分析师朱丹蓬分析认为,目前很多食品公司都看到保健品市场的红利,飞鹤此类“奶粉叠加保健品”的双核驱动发展模式,也是整个中国乳业发展的一个趋势。

                          业务多元之外,飞鹤在渠道方面也在进行着多元布局。

                          不思棋牌JUXI,SUIZHEXINLINGSHOUFAZHAN,FEIHEYEJIADALEXIANSHANGQUDAODEKAITUO,BINGTONGGUOWEIXIN、TIANMAODENGPINGTAIJINXINGDUOYUANHUAQUDAOBUJU。

                          不思棋牌FEIHEFANGMIANBIAOSHI:“(WOMEN)XIANGXIANSHANGXIAOSHOUQUDAOZHIFUDEXIAOSHOUBUCHANGNAIZHENDUITIANMAO、JINGDONGJISUNINGYIGOUDENGDAXINGDIANZISHANGWUPINGTAIZUOCHU。GENJUYUGAIDENGDIANZISHANGWUPINGTAIDINGLIHEYUE,TANGGAIDENGDIANZISHANGWUPINGTAIXIAOSHOUWOMENCHANPINDEMAOLILVBINGWEIDADAOXIEDINGBAIFENBI,WOMENYINGXIANGGAIDENGDIANZISHANGWUPINGTAIZUOCHUXIAOSHOUBUCHANG,YIQUEBAOQIMAOLILV。GAIDENGDIANZISHANGWUPINGTAIDEXIEDINGMAOLILVJIEHU3%ZHI15%。”

                          据悉,2019年上半年,飞鹤在电商渠道贡献了4.171亿元,而同年3月底时,这个数字仅1.79亿元,占同期总收益从6.5%增加到7.1%。这预示着飞鹤的线上布局已初现效果。

                          ZAIZHUZHONGFAZHANXINQUDAODETONGSHI,FEIHEYEJINYIBUWANSHANCHUANTONGXIANXIAQUDAO。

                          在2019年上半年,飞鹤在传统经销商和零售商覆盖的销售点总数在二季度得到扩大,从3月底时的9.2万个,增长到6月底时的10.9万个。

                          在渠道为王的快消业,飞鹤上述多元化动作,对其核心竞争力打造,业绩想象空间及稳定性的提升作用不言而喻。

                          冷友斌的“诚信为本”

                          BUYANERYUDE,HAIYOUFEIHEDELINGYIZHANGQITEZHI。

                          SUOWEITOUZI,XIANTOUREN。ZAIHUHUANJIAZHITOUZI、ZHANGQIFAZHANDETONGSHI,QIYEJIAJINGSHENDEYINSUYEJUEBUNENGHUSHI。JUJIAODAOFEIHESHENSHANG,QIQIYEJINGSHENDEHEXIN,ZAIYU“CHENGXIN”ERZI,ZHEIYUDONGSHIZHANGLENGYOUBINGUANXIMIQIE。

                          《LIANGJIAN》ZHONGYOUYIJUJINGDIANTAICI:YIZHIBUDUIDECHUANTONGHEXINGGE,SHIYOUZHEIZHIBUDUIZUJIANSHISHOURENJUNSHISHOUZHANGDEXINGGEQIZHIJUEDINGDE。

                          不思棋牌DAKAISHIJIANWEIDU,ZI1999NIANGAIZHIDAO2019NIANSHANGSHI,“CHENGXIN”ERZISHIZHONGGUANCHUANFEIHEZISHEN,

                          不思棋牌LENGYOUBINJIANG“CHENGXIN”ZUOWEIQIYEJINGSHENDENEIHE。

                          “BACHENGSHISHOUXINZUOWEIRENSHENGYUSHIYEDEXINTIAO,ZHEISHIDIXIAN,YESHIHONGXIAN,BUNENGPENG,YEBUGANPENG!”LENGYOUBINZHIDINGDEFEIHERUYEYONGREN“LIUXIANGJIBENZHUNZE”ZHONGCHENGXINYUANZEJIUZHANLIANGTIAO,YUANGONGRUZHIYAOJINXINGCHENGXINDIAOCHA,QIANDING《SHANGYEXINGWEIHEDAODEZHUNZECHENGNUOQUERENHAN》。

                          JUXI,LENGYOUBINHAIBAQIYECHENGXINWENHUALIEWEIYUANGONGPEIXUNBIXIUXIANGMU,NULIDAZAOYIZHICHENGXINYUANGONGDUIWU。LENGYOUBINHAIBAFEIHERUYEDECHENGXINWENHUAYANSHENZHIHEZUOFANG,DUISUOYOUGONGYINGSHANGYANGEANZHILIANGTIXIBIAOZHUNDINGQISHENHE,SHENHEBUTONGGUO,JIANJUETAOTAI。

                          TONGSHI,QIZHUDONGJIESHOUQUANSHEHUIJIANDU,ZUZHIQUANGUOGEDIXIAOFEIZHE、MEITI、MENDIANDAIBIAODENG1WANYURENJINCHANGCANGUAN,RANGGONGZHONGQINYANJIANZHENGQIYEDUICHANPINZHILIANGDECHENGNUO。

                          不思棋牌ZHONGZHONG“CHENGXIN”ZHIJU。BUJINRANGFEIHEYINGDESHICHANGXINREN,YERANGZHONGGUORUYEDESHILIDEDAOJIANZHENG。

                          DUANQIKAOYUNQI,ZHONGQIKAOSHILI,ZHANGQIKANRENPIN。LENGYOUBINDE“CHENGXINWEIBEN”,CHENGWEITUIDONGFEIHEZHANGQIFAZHANDEJINGSHENLILIANG。

                          白马潜质

                          ZHEIZHONGJINGSHENLILIANG,ZAIGANGGUSHICHANGYOUGENGZHONGYAODEKAOLIANG。

                          NANFANGJIJINGUOJIYEWUBUZONGJINGLIHUANGLIANGBIAOSHI,YINWEITOUZIZHEJIEGOUBUTONG,AGUHEGANGGUCUNZAIDUOFANGMIANDECHAYI。BIRU,ZAITOUZIGUOCHENGZHONG,CONGGUJIAFANYINGSHANGLAIKAN,ZAIGUONEITOUZIYAOGUANZHUSHICHANGXINGTAIBIANHUA,YIJITOUZIZHEXINGWEIDAILAIDEYINGXIANG,DANZAIGANGGUSHICHANG,MUQIANGUANZHUGENGDUODESHISHANGSHIGONGSIWEILAIDEFAZHANHEYINGLIZENGZHANGQINGKUANG。

                          换言之,相比A股市场,港股投资者更关注企业的长期投资价值,从此角度看,注重长期效应、高质量发展的飞鹤,确有被市场热捧的白马潜质。

                          CONGXINGYEKAN,XIANGSONGZIBENZHIXINGDONGSHISHENMENGZHICHU,RUPINQIYESHUYUZHONGZICHANTOUZIXINGYE,TOUZIHENNANKUAISUYOUSUOHUIBAO,SUOYIQIYEYAOYINJINYOUHAOZIJIN、JINGZHUNZIJIN,DANTONGSHIQIYEGENGYINGQINGCHUYINJINZIJINDEYONGTU、YAOQIANGHUAYOUSHIYIJIYAOTUPODEPINGJING。

                          KEJIAN,TOUZIRUYEZUIZHONGYAODESHI,BINGBUSHIKANYISHIGAODI,ERSHIXUYAOZHUIQIUQIYEWENJIAN、XIQUEDECHENGZHANGJIAZHI。ZUOWEIGUIMOHUACHANYE、BIAOZHUNHUACHANYE、MIJIXINGCHANYE,RUYEZHEIZHONGXIQUEJIAZHIYIDANTUXIAN,BAOFACHUDENENGLIANG,HUOBUKEYUGU。

                          不思棋牌SANNIANBUFEI,YIFEICHONGTIAN;BUMINGZEYI,YIMINGJINGREN。MIANDUIZIBENSHICHANG,FEIHERUYEJIANGYOUHEBIAOXIAN,LAOCAIJIANGCHIXUGUANZHU。

                          相关推荐

                          蓝洞棋牌官网送3金币---首页_Welcome 靠谱的棋牌---首页_Welcome 牛牛手游官网下载---首页_欢迎您 聚友棋牌官网下载安装-首页 百胜棋牌---首页_欢迎您